Origins
The idea of measuring neonatal sleep originated as a scientific exploration at the
University Medical Center Utrecht and Utrecht University, where researchers investigated
how to assess sleep in premature babies using non-invasive technology. After the concept
won the innovation competition at the medical center (UREKA Mega Challenge), the urgency
for objective sleep monitoring in neonatal care became clear.
As the academic teams continue their fundamental and clinical research, I See U Baby Care
was founded independently by Chanel Sam, following her NICU internship, her Master's in
Neuroscience, and additional business training, to translate scientific insights into
practical, clinically deployable technology.
With our team expanding from one founder to a multidisciplinary group of four, we are
developing a practical, privacy-first solution built to integrate responsibly and
seamlessly into neonatal hospital workflows.
A new hospital partnership for co-creation and early validation is currently being finalized.
This collaboration will support the development of a robust, privacy-conscious solution
tailored to real clinical environments.