We make sleep objectively measurable and insightful for the youngest, most vulnerable patients in the hospital: prematurely born babies. We make this possible with our AI-based smart camera system.


Sleep is crucial

When in the womb, babies sleep up to 22 hours a day in the final trimester. Yet, premature born babies in the hospital can get as little as 15 hours of sleep due to frequent interventions and unintended disturbances. For parents and caregivers, a prematurely born baby may even seem awake, while they are actually in an active sleep state. Sleep is crucial for healthy growth, immune function, and brain development. Minimizing this sleep deficiency gap is essential.

Our solution

I See U Baby Care objectively monitors premature babies' sleep patterns in real-time using advanced AI technology. Focussing on the different sleep stages, difficult for people to recognise, our solution provides caregivers and parents with clear insights into sleep quality and routines, helping them better understand and support the baby's comfort and restorative rest.


The product

I See U Baby Care is a system that automatically measures how much and how well premature babies sleep using a camera above the bed and an algorithm to read the data. Our system monitors continuously and provides caregivers a clear real time overview of the baby's sleep patterns through easy-to-use visuals.


Benefits

The I See U Baby Care system offers multiple benefits for the baby, for nurses, for parents, and for the entire neonatology department.

Improved quality of care

A big step towards individualized care: the baby’s sleep rhythm sets the pace for elective care, allowing for more comfort and uninterrupted rest.

More parental involvement

Parents gain better insight into when they interaction with their baby would be most optimal, without disturbing precious sleep.

Higher capacity on the ward

Proactive insights into the baby’s sleep state as well as increased parental involvement allow for a more efficient nursing workflows, helping to improve capacity on the ward.


Origins

The idea of measuring neonatal sleep originated as a scientific exploration at the University Medical Center Utrecht and Utrecht University, where researchers investigated how to assess sleep in premature babies using non-invasive technology. After the concept won the innovation competition at the medical center (UREKA Mega Challenge), the urgency for objective sleep monitoring in neonatal care became clear.As the academic teams continue their fundamental and clinical research, I See U Baby Care was founded independently by Chanel Sam, following her NICU internship, her Master’s in Neuroscience, and additional business training, to translate scientific insights into practical, clinically deployable technology.With our team expanding from one founder to a multidisciplinary group of four, we are developing a practical, privacy-first solution built to integrate responsibly and seamlessly into neonatal hospital workflows.A new hospital partnership for co-creation and early validation is currently being finalized. This collaboration will support the development of a robust, privacy-conscious solution tailored to real clinical environments.


The team

Chanel Sam
Founder & CEO


Heleen Willemsen
Chief product design


Lucas Spierenburg
Chief software development


Mushegh Harutyunyan
Financial manager


Lets make impact together

We aim to ensure that our solution fits smoothly into existing clinical workflows, making it easy and pleasant to use. Your feedback is highly valued. Are you interested in exploring how I See U could be integrated into your department—whether as a pilot or as part of your standard care? Or would you like to collaborate with us as a neonatal healthcare professional or innovation lead? We’d be delighted to connect.

I See U Health Care Solutions B.V.
KvK: 95497331
Visiting location: UtrechtInc, Princetonlaan 6, 3584 CB Utrecht, The Netherlands
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